Brand is a tribe
Brand is a tribe
"What is branding?" - A fragment from my interview with Debbie Millman for her new book ‘Brand Thinking and Other Noble Pursuits’.
Provenance branding
Provenance branding
A fragment from my interview with Debbie Millman for her new book ‘Brand Thinking and Other Noble Pursuits’.
Come on India – wake up!
Come on India – wake up!
You would think, judging by the amount of time Indian businesses spend talking about branding, that they might understand something about it.
Copenhagen's Kommunebranding13
Copenhagen's Kommunebranding13
I was a keynote speaker at Copenhagen's 'Kommunebranding13' conference this week...
On Poland Today
On Poland Today
I recently spoke to Poland Today’s publisher Richard Stephens on Branding Polska.
Brand New book launch at V&A
Brand New book launch at V&A
Join me on 13th May for a discussion about the future of branding
On brand valuation
On brand valuation
Analytics or instinct? It's a sobering time for number crunchers...
Tesco: Where's the love?
Tesco: Where's the love?
An extract from my book "Brand New" about how Tesco, a truly remarkable brand, came to be deeply unloved by so many, and what it should do to re-align itself with the changing mood of the times.
My interview for Designboom
My interview for Designboom
I recently spoke to Designboom about my experience with branding since the early days until today and beyond.
Speaking about Nation Branding
Speaking about Nation Branding
In February 2012 I was in Graz, at the CI-Convention, where I spoke about nation branding.
My keynote speech for BBC Worldwide Leadership Conference.
My keynote speech for BBC Worldwide Leadership Conference.
My keynote speech for BBC Worldwide Leadership Conference 2011.
A Brand for the Outsourcing Sector in Poland?
A Brand for the Outsourcing Sector in Poland?
Speaking in Krakow, Poland's capital of BPO, about the importance of relationships in creating brands in the outsourcing sector.
“Branding is a profound manifestation of the human condition”
Wally
“I just wonder - did Shakespeare check out 'Hamlet' with focus groups?”
Wally
“Today organisations use where they come from to make a point about who they are. Made in Italy, Manufactured in Japan, Designed in California, they all mean something.”
Wally
“Social media has helped to turn our youngsters into doers.”
Wally, interview for Management Today
“I've written a book that is not I hope a textbook, but can be read by anybody who is interested in the way the world is moving.”
Wally, Brand New: The Shape of Brands to Come.
“The brand valuation process ignores tempest, turbulence and volatility. On the contrary, it is deliberately designed to create an entirely illusory impression of permanence and stability. ”
Wally
“People are looking for authenticity especially in saturated markets. A lot of big brands will have to manoeuvre quickly to deal with this change. It might be very hard for some of them to market authenticity.”
Wally, interview for Designboom
“The fundamental idea behind an identity programme is that in everything the organisation does, everything it owns, and everything it produces, it should project a clear idea of what it is and what its aims are.”
Wally