No it isn't, it's Wally... Wallace actually but nobody calls me that. Wolff Olins was named after me and the other co-founder Michael Wolff         Yes I did. Oxford.         History.         Because I was interested in it         I joined an advertising agency and after a bit was sent to run the company office in India.         I know - but like most things in my life it kind of happened.         Well it wasn't just me, plenty of other people were thinking about it but I didn't know them. It seemed sensible to present the idea of the company as a whole, through its products, environment and behaviour rather than just through one activity communication or advertising and that's how we thought about it.         My wife persuaded me to wear bow-ties, and I just liked the glasses so my so called brand image developed on its own.         I'm a bit too long in the tooth to do much admiring. Most people have strengths and weaknesses. I mostly take people as I find them.         I'm clear-headed and I talk straight. I think I'm probably reasonably imaginative.         Plenty. For example I'm very impatient. I don't like getting involved in things that don't interest me.         Are you sure you want to?       Back to top