Business Profile: The big name in the names game still has designs Daily Telegraph, 30 June 2001       An Interview with Wally Olins, former Chairman, Wolff Olins Ethical Corporation, December 2001       An Interview with Wally Olins Persoenlich, August 2002       The case for brands The Economist, 8 September 2001       Brands: Who's wearing the trousers? The Economist, 8 September 2001       An Interview with Wally Olins on the National Housing Federation's major project to change perceptions of the housing provided by its members.       An interview with Wally Olins: How to Brand a Nation       An Interview with Wally Olins: Minister für Markenqualität, McK Wissen 03	Branding the Nation - the historical context The Journal of Brand Management, April 2002 Vol.9       Corporate Identity - the ultimate resource Business, 2002       Life in the sixties in the design business: or as Groucho said, 'How we rose from nothing to a state of extreme poverty.' Campaign, 26 October 2001       The image of Spain       Poland and National Identity